Trustworthiness Pays Dividends
Updated: May 31, 2022
Companies that are perceived as being more trustworthy are seeing the results of that in their financial performance, according to a new report from Boston Consulting Group.
BCG examined 1,100 of the world’s largest companies, using artificial intelligence and natural language processing, and found that the 100 who racked up the top scores for trust generated 2.5 times as much value as did the market as a whole.
While the US had the most companies (40) in the top 100, it was still punching slightly below its weight, as it represented 45 percent of the full data set. European companies, on the other hand, were overperformers, accounting for 30 out of the top 100, from just 23 percent of the full set.